Aaron James Draplin has been called a badass in the same sentence as a big softie. He's a big, loud and shamelessly big-hearted graphic designer who is probably the most sincere designer on this planet. He's done sleeves for Richmond Fountain, is one of the founders of Field Notes brand and has done more logotype's than David Hasselhof has done cheesy smiles.
Among Kubrick's notable innovations in cinematography are his use of special effects, as in 2001, where he used both slit-scan photography, front-screen projection, and his notorius use of "one-point perspective," which leads the viewer's eye towards a central vanishing point. The technique relies on creating a complex visual symmetry using parallel lines in a scene which all converge on that single point, leading away from the viewer.
“My aim was to strip down the AA identity to the core and this meant building down the whole design to match this core as well,” says designer Anna Kövecses. “For me, this core expectation has turned out to be safety. I wanted to design something that makes people feel safe because it visually meets up to the extremely high technology of aviation, the security and flawless on and off board services provided, and reflects the great history and experience behind American Airlines.” In muted greys and blues, set off by a wood grain highlight texture, the boarding pass and website exude a quiet calm. Simple, readable Helvetica signage and subtle nods to AA’s post-War heyday round out the identity.